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    <title>has_many :thoughts: Tag ui</title>
    <link>http://blog.kineticweb.com/articles/tag/ui</link>
    <language>en-us</language>
    <ttl>40</ttl>
    <description>Musings from a Ruby on Rails development team</description>
    <item>
      <title>44 Questions</title>
      <description>&lt;p&gt;My Dad asked me to help him buy a new (Windows) computer for work today and I agreed to walk him through it on the phone. &amp;#8220;Just get the best you can afford.&amp;#8221; is usually my mantra to folks who ask for help speccing a PC.&lt;/p&gt;


	&lt;p&gt;Little did I know the gauntlet that lay before us.&lt;/p&gt;


	&lt;p&gt;Dell&amp;#8217;s website demanded we choose options for each one of 44 different questions as a part of &amp;#8220;building&amp;#8221; a new laptop.&lt;/p&gt;


	&lt;p&gt;The process was truly laughable. While there&amp;#8217;s something to be said for having a variety of options to get just what you want, this was just ridiculous. It&amp;#8217;s no wonder the Mac is considered the non-technologists computer (and hell, now it&amp;#8217;s the computer of geeks too)&amp;#8212;Apple&amp;#8217;s website has just 13 simple options all on one screen.&lt;/p&gt;


	&lt;p&gt;Most of the &amp;#8220;options&amp;#8221; were just upsells for all manner of add-ons from &lt;span class="caps"&gt;PDF&lt;/span&gt; writing capability (free with &lt;span class="caps"&gt;OS X&lt;/span&gt;, or an open source download but that&amp;#8217;s another story&amp;#8230;) all the way to &amp;#8220;Would you like Dell to plant a tree for you when you buy this computer?&amp;#8221; ($4).&lt;/p&gt;


	&lt;p&gt;Many of the options were nonsensical and difficult choices even for a seasoned veteran like myself. Here&amp;#8217;s one of my favorite selections:
&lt;img src="http://blog.kineticweb.com/files/dell-insanity.png" alt="" /&gt;&lt;/p&gt;


	&lt;p&gt;When will people learn that simple is often better? I&amp;#8217;m reminded of the old &amp;#8220;less software&amp;#8221; approach of a well known company&amp;#8230;&lt;/p&gt;</description>
      <pubDate>Mon, 26 Nov 2007 20:40:00 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:de4c36b2-0c11-4ece-9640-93c324b5bcf2</guid>
      <author>Colin A. Bartlett</author>
      <link>http://blog.kineticweb.com/articles/2007/11/26/44-questions</link>
      <category>Business</category>
      <category>ui</category>
    </item>
    <item>
      <title>Is UI really that hard?</title>
      <description>&lt;p&gt;Sometimes the horrendous user interfaces I come across on the web really astound me. I stumbled across this on an eCommerce site:&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://blog.kineticweb.com/files/terrible_ui.png" alt="" /&gt;&lt;/p&gt;


Who came up with this? And what were they on? How much simpler would it be if they just used what practically every other eCommerce site uses:
&lt;pre&gt;
 0-12 $13.00
13-24 $2.80
...etc.
&lt;/pre&gt;

	&lt;p&gt;I took this screen shot from a 22 page &lt;span class="caps"&gt;PDF&lt;/span&gt; manual on how to use this particular website. Perhaps if the user interface was more carefully crafted, one wouldn&amp;#8217;t need a &lt;em&gt;manual&lt;/em&gt; on how to use the site.&lt;/p&gt;</description>
      <pubDate>Sun, 04 Nov 2007 12:37:00 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:a5359131-69db-43a1-b602-d44849ec9be0</guid>
      <author>Colin A. Bartlett</author>
      <link>http://blog.kineticweb.com/articles/2007/11/04/is-ui-really-that-hard</link>
      <category>Business</category>
      <category>ui</category>
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