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    <title>has_many :thoughts: Is UI really that hard?</title>
    <link>http://blog.kineticweb.com/articles/2007/11/04/is-ui-really-that-hard</link>
    <language>en-us</language>
    <ttl>40</ttl>
    <description>Musings from a Ruby on Rails development team</description>
    <item>
      <title>Is UI really that hard?</title>
      <description>&lt;p&gt;Sometimes the horrendous user interfaces I come across on the web really astound me. I stumbled across this on an eCommerce site:&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://blog.kineticweb.com/files/terrible_ui.png" alt="" /&gt;&lt;/p&gt;


Who came up with this? And what were they on? How much simpler would it be if they just used what practically every other eCommerce site uses:
&lt;pre&gt;
 0-12 $13.00
13-24 $2.80
...etc.
&lt;/pre&gt;

	&lt;p&gt;I took this screen shot from a 22 page &lt;span class="caps"&gt;PDF&lt;/span&gt; manual on how to use this particular website. Perhaps if the user interface was more carefully crafted, one wouldn&amp;#8217;t need a &lt;em&gt;manual&lt;/em&gt; on how to use the site.&lt;/p&gt;</description>
      <pubDate>Sun, 04 Nov 2007 12:37:00 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:a5359131-69db-43a1-b602-d44849ec9be0</guid>
      <author>Colin A. Bartlett</author>
      <link>http://blog.kineticweb.com/articles/2007/11/04/is-ui-really-that-hard</link>
      <category>Business</category>
      <category>ui</category>
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