44 Questions

Posted by Colin A. Bartlett Tue, 27 Nov 2007 01:40:00 GMT

My Dad asked me to help him buy a new (Windows) computer for work today and I agreed to walk him through it on the phone. “Just get the best you can afford.” is usually my mantra to folks who ask for help speccing a PC.

Little did I know the gauntlet that lay before us.

Dell’s website demanded we choose options for each one of 44 different questions as a part of “building” a new laptop.

The process was truly laughable. While there’s something to be said for having a variety of options to get just what you want, this was just ridiculous. It’s no wonder the Mac is considered the non-technologists computer (and hell, now it’s the computer of geeks too)—Apple’s website has just 13 simple options all on one screen.

Most of the “options” were just upsells for all manner of add-ons from PDF writing capability (free with OS X, or an open source download but that’s another story…) all the way to “Would you like Dell to plant a tree for you when you buy this computer?” ($4).

Many of the options were nonsensical and difficult choices even for a seasoned veteran like myself. Here’s one of my favorite selections:

When will people learn that simple is often better? I’m reminded of the old “less software” approach of a well known company…

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